Creative Portfolio

Hi, I'm Paulina

Adobe Photoshop • Adobe Illustrator • Adobe InDesign • Adobe Premiere Pro • WordPress • Wix • Canva • Basic SEO • Video Editing • AI Design Tools

Graphic Designer & Web Designer with 13+ years of experience creating branding, websites, marketing materials, and digital content for businesses across a wide range of industries.

I help businesses build strong visual identities through branding, web design, print materials, and digital content that combine creativity, functionality, and strategic thinking.

Collaborative Approach

I believe the best results come from collaboration. Every project begins with understanding your goals, vision, and audience. By working closely together throughout the design process, I create solutions that not only reflect your brand but also support your business objectives and long-term growth.
Extended Graphic Design Portfolio
Extended Web Design Portfolio
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My Certificates

Selected Case Studies

A selection of branding, web design, print design, social media, and digital content projects created for businesses, organizations, and entrepreneurs. Each project highlights a unique challenge, strategic thinking, and a creative solution tailored to the client's business goals.

Green Village Flowers

Complete website redesign, optimization, and social media content creation

The brand

Green Village Flowers is an online flower shop offering a variety of floral arrangements, decorations, and custom orders. The website allows customers to browse products, place orders, and request personalized floral designs for different occasions.

The goal

The goal was to transform the website into a modern, fast, and easy-to-use platform that provides a smooth shopping experience and supports business growth. Additionally, the owner needed website SEO optimization, consistent graphic design, social media content, video advertising, and blog content.

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Monika Weinhold Realtor

Promotional Materials Design & Print, Social Media Assets

The goal

This project was created for a real estate professional looking to establish a cohesive and recognizable brand presence across both digital and print marketing channels.

The objective was to create a consistent visual identity that would help attract potential buyers and sellers, improve brand recognition, and provide professional marketing materials ready for everyday business use. The project combined social media branding with traditional print marketing commonly used in the real estate industry.

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Monika Weinhold Realtor

Promotional Materials Design & Print, Social Media Assets

The goal

This project was created for a real estate professional looking to establish a cohesive and recognizable brand presence across both digital and printed marketing channels.

The objective was to create a consistent visual identity that would help attract potential buyers and sellers, improve brand recognition, and provide professional marketing materials ready for everyday business use. The project combined social media branding with traditional print marketing commonly used in the real estate industry.

Explore the process
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Franco's Exterior Services

Building a responsive, highly functional and informational website with strong visuals.

The brand

Franco’s Exteriors — a full-service exterior restoration and remodeling company —needed modern, professional website that elevates their online presence and improves customer engagement.

The goal

Franco’s Exteriors needed a more modern and user-friendly website that clearly communicates their range of services and builds customer confidence. Their existing site lacked visual polish and intuitive navigation. They also required print collateral to support in-person marketing, job site presentation, and community outreach.

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Purpose Brand

Multi-page print + digital report with visual analytics and distribution assets.

The brand

"The Purpose Brand creative agency communicates what clients do best and how they make life better for others." While working in the design agency, I was tasked with designing an annual report that communicated key insights from the client's research in a clear, interesting and engaging way for both print ant digital formats.

The goal

The Purpose Brand was looking for smooth collaboration with a designer who understand their needs and knows how to translate date into organized, visual presentation, that speaks not only numbers but also leaves pleasant aesthetic feeling.

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Purpose Brand

Multi-page print + digital report with visual analytics and distribution assets.

The brand

"The Purpose Brand creative agency communicates what clients do best and how they make life better for others." While working in the design agency, I was tasked with designing an annual report that communicated key insights from the client's research in a clear, interesting and engaging way for both print ant digital formats.

The goal

The Purpose Brand was looking for smooth collaboration with a designer who understand their needs and knows how to translate date into organized, visual presentation, that speaks not only numbers but also leaves pleasant aesthetic feeling.

Explore the process
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Self Leadership Mastery

Developing a high-performance website that boost conversion rates and revenue.

The brand

Self Leadership Mastery is a coaching company that helps people achieve the best versions of themselves through consistency and mental management. They needed a user-focused website to improve user experience, visual credibility, and brand consistency.

The goal

The project included brand positioning, page structure, content layout, and user journey strategy to support coaching services, digital resources, and live event promotion. I created a cohesive, purpose-driven online presence that communicates clarity, growth, and empowerment while guiding visitors toward program enrollment and engagement.

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Domki z Jablonki

Logo & Website Design, Branding, Online+Print Marketing Assets

The brand

Domki z Jablonki is a vacation rental property in Poland. The company was starting the business, and the main goal was to create a recognizable, professional presence and establish brand recognition in the local area.

The goal

The business needed a strong and consistent visual identity to support its launch and marketing efforts. It was a brand new rental business that needed an impactful first step into the digital world. They wanted to be viewed as inviting, natural, and offering regional, folk-focused vibes.

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Domki z Jablonki

Logo & Website Design, Branding, Online+Print Marketing Assets

The brand

Domki z Jablonki is a vacation rental property in Poland. The company was starting the business, and the main goal was to create a recognizable, professional presence and establish brand recognition in the local area.

The goal

The business needed a strong and consistent visual identity to support its launch and marketing efforts. It was a brand new rental business that needed an impactful first step into the digital world. They wanted to be viewed as inviting, natural, and offering regional, folk-focused vibes.

Explore the process
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Clean and Shine Services

Update of the visual identity of the comapny, marketing assets creation.

The brand

Clean and Shine Services (previously Divine House Cleaning) is top quality cleaning service serving residential and commercial spaces. The company needed a fresh look, booking website development and consistent social media assets.

The goal

The client was looking for a update and fresh look of their company. They needed to build booking system, get promotional assets and have their logo re-designed. The goal was to establish professional visual identity.

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Royal Dental Care

Cohesive set of digital and printable designs to capture customer attention and elevate brand promotion.

The brand

Royal Dental Care is high quality dental office, located in North Suburbs of Chicago. They provide excellent service to all patients, including implants, orthodontics, family dentistry and annual checkups. They continuously work on improving their presence in the neighborhood.

Freelance work

For Royal Dental Care, I work as a freelance graphic designer providing ongoing creative support across both print and digital platforms. My role focuses on creating visually engaging marketing materials that reflect the clinic’s professionalism while maintaining a welcoming and patient-friendly aesthetic.

View Project →

Royal Dental Care

Cohesive set of digital and printable designs to capture customer attention and elevate brand promotion.

The brand

Royal Dental Care is high quality dental office, located in North Suburbs of Chicago. They provide excellent service to all patients, including implants, orthodontics, family dentistry and annual checkups. They continuously work on improving their presence in the neighborhood.

Freelance work

For Royal Dental Care, I work as a freelance graphic designer providing ongoing creative support across both print and digital platforms. My role focuses on creating visually engaging marketing materials that reflect the clinic’s professionalism while maintaining a welcoming and patient-friendly aesthetic.

Explore the process
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