Self Leadership Mastery

Developing a customer focused, high perforamnce website

Role:

Web Designer

Scope:

UI design + Visual Direction

Tools used:

Figma, Adobe XD, Adobe Photoshop, WordPress

Summary

I designed a modern, user-focused website to improve user experience, visual credibility, and brand consistency. The client needed series of upgrades and functionalities across the website.

The project included brand positioning, page structure, content layout, and user journey strategy to support coaching services, digital resources, and live event promotion. I created a cohesive, purpose-driven online presence that communicates clarity, growth, and empowerment while guiding visitors toward program enrollment and engagement.

Link to the website

The Challenge

The client's previous online presence lacked:

Clear navigation
Visual hierarchy
Mobile responsiveness
Consistent branding

The goal was to create a clean, intuitive design that improved usability and clearly communicated the brand message.

The Process

UX Planning:

Defined site structure and content hierarchy
Mapped user journey
Created wireframes before visual design

Visual Design:

Developed typography scale for readibility
Built a consistent button and component styles
Established spacing and layout system
Implemented simple and clear design, easy to navigate

Responsive Optimizatoin:

Designed mobile-first layouts, ensured every element scales down and up correctly
Ensured consistency across breakpoints

The Solution:

Built responsive website, sectioned into series of sub-pages
Delivered color palette and typography schema
Designed branded UI components
Implemented series of additional user-friendly components upon customers' request

Results & Impact

The company gained a stronger and more professional online presence, reinforcing its credibility and position in the personal development space. The final website features clearer navigation, clean and readable layouts, and a well-balanced use of white space and visual hierarchy to create an intuitive user experience. Improved structure and messaging made services and resources easier to understand and access. Custom-built features were also implemented to support specific business goals, enhance engagement, and ensure the platform remains flexible and scalable for future growth.