Portfolio
Hi, I'm Paulina
I am a multidisciplinary designer and creative professional with several years of experience delivering strategic, high-quality design solutions across graphic and logo design, print and digital media, website design and development, and marketing. As the founder of my own creative business, I collaborate with clients to transform ideas into visually compelling and results-driven brand experiences.
I continuously expand my expertise through hands-on practice and professional training, with additional experience in SEO fundamentals, UX design, motion design, and video editing. My approach combines creativity with usability and business awareness, ensuring that each project is both visually strong and purpose-driven.
This portfolio features selected end-to-end projects developed for brand promotion, commercial applications, and UX coursework. Additional work can be explored across categories including graphic design, digital art, illustration, painting, apparel design, and web design. Work-in-progress videos are also available to provide insight into my creative process and problem-solving approach.
My Approach
Collaborative
While I’m confident working independently and taking full ownership of projects, I also value strong collaboration when working within a team. I’m comfortable working on projects from concept to completion on my own, managing priorities and decisions with accountability. At the same time, I appreciate shared ideas, constructive feedback, and cross-functional teamwork that strengthens the final outcome. Whether working solo or alongside others, my focus remains the same: delivering thoughtful, high-quality design aligned with clear goals.
Iterative
I believe great design evolves. My process is iterative and insight-driven: I explore, test, refine, and improve continuously. I welcome feedback and use it as a tool to strengthen each solution. By balancing creativity with strategy, I ensure the final outcome is not only visually engaging, but also thoughtful, user-centered, and aligned with business goals.
Green Village Flowers
Complete website redesign, optimization, and social media content creationThe brand
Green Village Flowers is an online flower shop offering a variety of floral arrangements, decorations, and custom orders. The website allows customers to browse products, place orders, and request personalized floral designs for different occasions.
The goal
The goal was to transform the website into a modern, fast, and easy-to-use platform that provides a smooth shopping experience and supports business growth. Additionally, the owner needed SEO set up on the website, unified graphic design, social media content, video ads, and blog content.
Franco's Exterior Services
Building a responsive, highly functional and informational website with strong visuals.The brand
Franco’s Exteriors — a full-service exterior restoration and remodeling company —needed modern, professional website that elevates their online presence and improves customer engagement.
The goal
Franco’s Exteriors needed a more modern and user-friendly website that clearly communicates their range of services and builds customer confidence. Their existing site lacked visual polish and intuitive navigation. They also required print collateral to support in-person marketing, job site presentation, and community outreach.
Self Leadership Mastery
Developing a high-performance website that boost conversion rates and revenue.The brand
Self Leadership Mastery is a coaching company that helps people achieve the best versions of themselves through consistency and mental management. They needed a user-focused website to improve user experience, visual credibility, and brand consistency.
The goal
The project included brand positioning, page structure, content layout, and user journey strategy to support coaching services, digital resources, and live event promotion. I created a cohesive, purpose-driven online presence that communicates clarity, growth, and empowerment while guiding visitors toward program enrollment and engagement.
Clean and Shine Services
Update of the visual identity of the comapny, marketing assets creation.The brand
Clean and Shine Services (previously Divine House Cleaning) is top quality cleaning service serving residential and commercial spaces. The company needed a fresh look, booking website development and consistent social media assets.
The goal
The client was looking for a update and fresh look of their company. They needed to build booking system, get promotional assets and have their logo re-designed. The goal was to establish professional visual identity.
UX GOOGLE CERTIFICATE CASE STUDIES
ONLINE FLOWER SHOP RESPONSIVE DESIGN
My Role in Project
UX DESIGNER: User research, wire-framing, prototyping, app hand-off. I was responsible for conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs and responsive design.
About
LaFleouris a flower shop with possibility to order flowers and decorations ahead via online e-shop. It also allows customers placing custom orders, for big amounts of items, but also for unusual items, that are not available daily.
Main Problem and Goal
The main problem was a language translation feature that many of the people I interacted with wanted to have in their grocery app. Also, access to high quality local products was one of the main wishes that I met while preparing the app. The goal was to create a well working flower shop with possibility to order custom flowers and floral decorations ahead of time, so they can be picked up at a desired time.
Main User Pain Points
Time: Users don’t have time to waste on visiting many different flower places to get what they need, so they would like to have an option to purchase and order all they need in one place, with a possibility to customize certain items.
Stock Variety: Users find existing apps and websites they know and tried to use not stocked enough, they wish to have more varieties of products available to choose from.
Accessibility: Some of the apps and websites are difficult to navigate or don’t have all options clearly described. They also rarely have solutions for people with special needs.
User Research
I conducted interview research with a couple of people in different ages and in different life situations. After that I created empathy maps to help me understand their needs and pain points that keep repeating and that keep them from getting the solution they need. My primary group of people are young adults, starting their lives in a chosen career, living by themselves, with a partner or their families, having a need of regular flower purchases for business needs or personal needs.
The main problem that the users have is not being able to find one reliable website where they can customize their order and place it ahead, also request custom flower types and decorations, ready to be picked up or delivered at certain, chosen time and date.
GROCERY STORE APP DESIGN
My Role in Project
UX DESIGNER: User research, wire-framing, prototyping, app hand-off.
About
FunGroceryApp is a local store grocery shopping app that allows to order products for delivery or pickup. It targets people who are busy with their life and don’t have time to get good quality grocery products, as well as Polish immigrants who don’t feel comfortable making the shopping in person because their language barrier.
Main Problem and Goal
The main problem was a language translation feature that many of the people I interacted with wanted to have in their grocery app. Also, access to high quality local products was one of the main wishes that I met while preparing the app. The goal was to create a grocery application that gives a translation feature as well as access to wide variety of categorized products.
Main User Pain Points
Time: Users don’t have time to go for regular grocery shopping trips to get all the products they need for themselves or/and their families.
Stock Variety: Users find existing apps and websites they know and tried to use not stocked enough, they wish to have more varieties of products available to choose.
Accessibility: Some of the apps and websites are difficult to navigate or don’t have all options clearly described. They also rarely have solutions for people with special needs.
User Research
I conducted interview research with a couple of people in different ages and in different life situations. After that I created empathy maps to help me understand their needs and pain points that keep repeating and that keep them from getting the solution they need. My primary group of people are young adults, starting their lives in a chosen career, living by themselves, with a partner or their families, too busy to find enough time for regular grocery shopping trips.
The main problem that the users have is not being able to find one reliable website online grocery store which provides comfortable delivery or pick up options and that have enough different product choices.
