Franco's Exteriors

Developing a high perforamnce website and providing marketing materials support

Role:

Web & Graphic Designer

Scope:

Website design + Web functionality + Print design for marketing materials

Tools used:

Adobe Photoshop, Adobe Illustrator, WordPress

Summary

For Franco’s Exteriors — a full-service exterior restoration and remodeling company — I designed a modern, professional website that elevates their online presence and improves customer engagement. In addition to this project, I have created three additional websites for the same client, supporting different branches of their business and expanding their digital footprint.

Beyond web design, I developed a cohesive suite of print marketing materials — including banners, rollups, door hangers, folders, and business cards — ensuring brand consistency across both digital and physical touchpoints. The result is a unified and scalable brand experience that strengthens credibility, increases visibility, and supports the company’s continued growth.

Link to the website

The Challenge

Franco’s Exteriors needed a more modern and user-friendly website that clearly communicates their range of services and builds customer confidence. Their existing site lacked visual polish and intuitive navigation. They also required print collateral to support in-person marketing, job site presentation, and community outreach. What I delivered:

Visual hierarchy
Mobile responsiveness
Consistent branding

The Process

Discovery & Strategy:

Consulted with Franco’s team to understand business goals and customer needs
Defined site structure and content priorities
Reviewed existing branding and marketing needs

Website Design & Build:

Created wireframes to plan layout and user flow
Designed a clean, modern visual system
Built mobile-responsive pages
Implemented lead capture forms to increase inquiries
Integrated project galleries to showcase past exterior work

Print Marketing Design:

Designed banners & rollups for use at job sites and trade events
Created door hangers and folders for neighborhood marketing
Designed business cards for on-site networking and contractor referrals

The Solution:

A fully redesigned, responsive WordPress website with:
- Clear navigation and service pages
- Easy-to-use forms for estimates and contact
- Image galleries highlighting professional exterior projects
- Visual hierarchy that reinforces credibility
A cohesive set of print materials with consistent brand colors, typography, and messaging:
- Banners & rollups for high-visibility signage
- Door hangers targeting local homeowners
- Folders to organize proposals and documents
- Business cards for contractors and field staff

Results & Impact

The new website and print collateral succeeded in modernizing Franco’s Exteriors’ visual presence and enhancing customer perception. Since launch:

The website has received positive feedback from customers for its clarity and ease of use
Lead forms are driving more inquiries and contact submissions
Print materials have increased brand recognition in local markets
The unified visual identity strengthens credibility both online and offline

This project helped position Franco’s Exteriors as a trusted, professional choice for exterior services, while providing functional tools that support growth.