Clean & Shine Services
Update of the visual identity of the company, web design, marketing assets and logo re-designRole:
Scope:
Tools used:
Summary
I developed a complete brand identity system designed to create strong visual recognition and consistent brand communication across print and digital platforms. The company needed a fresh look, but wanted to keep the color schema that they used to use.
The Challenge
The client was looking for a update and fresh look of their company. They needed to build booking system, get promotional assets and have their logo re-designed. The goal was to establish professional visual identity that:
- Clearly communicated their industry and values
- Differentiated them from key competitors
- Worked across multiple formats (web, social, print)
- Was scalable for future growth
There was no existing brand system in place.
The Process
Discovery:
- Discussed brand mission, audience, and main goals
- Reviewed competitors visual styles
- Identified key tone (modern, bold and clean) and preferences
Concept Exploration:
- Sketched multiple logo concepts
- Explored typography pairings
- Tested color palettes to match the logo and web design
Refinement:
- Developed unified style system, that included colors and typography
- Built responsive booking system website
- Created scalable logo in different formats and color schemes
- Created flexible templates for future materials
The Solution:
- Finalized base of brand identity
- Primary and secondary logo designs
- Bold color palette and typography
- Brand-consistent marketing materials
- Digital-ready and print-ready assets
Results & Impact
The client rolled out the new branding across all channels, creating a more consistent and cohesive look. This strengthened the company’s credibility and made the brand easier to recognize. The introduction of templates also simplified the process of developing future marketing materials, saving time and improving workflow efficiency.
13+ Yeras of Experience
150+ Graphic Projects Delivered
