Domki z Jablonki

Cohesive visual identity and supporting marketing materials for print and digital use.

Role:

Lead Graphic Designer & Web Developer

Scope:

Brand identity development + marketing materials

Tools used:

Adobe Photoshop, WordPress, Figma

Summary

I was responsible for developing a cohesive visual identity and marketing assets for Domki z Jablonki - a vacation rental property in Poland. The goal was to create a recognizable, professional presence and establish brand recognition in the local area, that communicated warmth, nature, and culture while remaining clean and modern.

Link to the website

The Challenge

The business needed a strong and consistent visual identity to support its launch and marketing efforts. It was a brand new rental business that needed an impactful first step into the digital world. They wanted to be viewed as inviting, natural, and offering regional, folk-focused vibes. Key challenges included:

No existing brand system
Need to appeal to families, couples, and groups of friends seeking a nature-focused escape
Visual differentiation from other rentals in the region
Assets required for both print and digital use

The Process

Discovery & Brand Positioning:

Defined core brand values (nature, culture and calmness)
Identified target audience profile
Reviewed competitor visuals in the hospitality business
Created a balanced harmony between rustic charm and modern clarity

Visual Identity Development:

Explored multiple logo concepts that included customers' preferences
Created typography pairings that balanced cultural aspects and readability
Built a natural-inspired, rustic but refined color palette
Designed a scalable logo variations for different needs

Marketing Assets Design:

Designed print materials to maintain visual consistency
Ensured adaptability for social media and other digital platforms
Established layout principles for future marketing assets

The Solution:

Primary and secondary logo designs
Harmonized color palette and typogtaphy
Brand-consistent marketing materials
Digital-ready and print-ready assets

Results & Impact

The final deliverable had clear visual hierarchy, matching typography and color palette that reflect the style the customer was aiming to achieve. I created a cohesive brand system that could scale as the business grows. The customer received professional branding, consistent marketing assets, reusable design system and strengthened credibility and market positioning.